Previously we discussed here about how you can maintain a good reputation online, how you counter bad comments about you. In relation to this, one way of countering bad comments is posting testimonials about you or about the product you sell online or the company as a whole.
Also, you can use testimonials in sales letters. And the more you have, the better off you’ll be! Actually, most of us would probably do a little research first. We would ask around and maybe get a few referrals. The more positive things you hear about something or about the person, the more likely you are to take them your business. That is the value of testimonials.
If you have enough evidence that your system or product works, then more people are likely to purchase from you. It’s up to you to prove you have the best offer. If you have included facts, numbers and testimonials, then customers will have more confidence in you and your products.
Also, you can use testimonials in sales letters. And the more you have, the better off you’ll be! Actually, most of us would probably do a little research first. We would ask around and maybe get a few referrals. The more positive things you hear about something or about the person, the more likely you are to take them your business. That is the value of testimonials.
If you have enough evidence that your system or product works, then more people are likely to purchase from you. It’s up to you to prove you have the best offer. If you have included facts, numbers and testimonials, then customers will have more confidence in you and your products.
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